They are diverse. They range from Fortune 100s to about-to-be-known start-ups. They span industries from consumer-packaged goods, real estate, and restaurants to financial services, adventure travel, media companies, and non-profits. They serve consumers, and businesses, spanning every generation and various countries across the globe.
But they also share key traits. They have national or international aspirations. They are category leaders or are in progress as disruptors. They believe in the alignment of their internal and external brands and the importance of a strong strategic foundation. They are consistent in their creation of authentic customer experiences and in building relevant, differentiated, and lasting brands.