THE RIGHT BLEND
BACARDI® Mixers have been the #1 brand in the category for 12 years, but recently sales in the frozen juice aisle have been declining year over year and the brand wanted to communicate the relevance, taste, and convenience of BACARDI Mixers to help improve purchase dynamics. So we created the “Partytime Any Time” campaign that was grounded in the insight that consumers seek inspiration for a variety of occasions. The campaign allowed the brand to uniquely interact with consumers by delivering immersive experiences and inspiring content.
The campaign has helped BACARDI Mixers grow share versus competitors and increase loyalty and shown our success in leveraging relevant content to draw in new users and increase engagement.