BRINGING COLOR TO A BRAND
Big Chill is an industry leader in design and color when it comes to retro appliances, with innovative products in a range of styles and sizes. They came to us with the need for general brand awareness. We generated their first ever brand strategy and creative campaign, Chill Colorfully. It leveraged the 300+ custom colors their products are available in to show their color superiority within the category and allowed them to own this differentiating factor.
The campaign drove positive results and helped increase their overall brand awareness among consumers through digital and traditional marketing as well as promotional efforts.