LIGHTING UP THE BEER WORLD
Budweiser and AB InBev’s Global Innovation and Technology Center (GITEC) has engaged us on two fronts. First, we helped tell the story of the most massive marketing campaign in Bud’s history, Light Up The FIFA World Cup, which centered around packaging innovation that used circuit technology to react to crowd noise. We drove hundreds of thousands of content engagements in over 100 countries. Next, we created a video series called “Meet the Experts” to highlight AB InBev’s ongoing and ground-breaking innovation. Together, these engagements helped create excitement within the industry and with the consumers AB InBev was seeking.