LIGHTING UP THE BEER WORLD

Budweiser and AB InBev’s Global Innovation and Technology Center (GITEC) engaged us to help tell the story of Bud’s biggest marketing campaign in history, Light Up The FIFA World Cup, which centered around packaging innovation that used circuit technology to react to crowd noise. So we created a story about the technology by conducting interviews with the senior executives leading the project, spending time researching and documenting the packaging innovation in our in house video studio, and putting together a suite of materials that were published on The18 as well as pushed out to other key trade media outlets and industry insiders.

We drove hundreds of thousands of content engagements in over 100 countries, and landed interviews and placement in a prominent packaging industry trade outlet which helped create excitement within the industry and with the consumers AB InBev was seeking.

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