What to Know

We’re Greenhouse Partners—a strategic consultancy and creative studio in Boulder, Colorado. For 25 years, we’ve been tearing down the walls that get between people and good work. Strategists and creatives in the same room. Producers shaping the brief. Junior people challenging senior thinking. Everyone focused on one thing: the idea.

We believe that’s how you find the tension at the center of a brand—the edge that makes it interesting, the truth that makes it ownable. Not through process. Through collision.

Driving home the undeniable importance of the relationship between innovation, strategy, and creativity—always with the idea at the center. Regardless of media. Agnostic of methodology. As true, committed partners.

The arrow icon Dream Team

Tena Olson

Tena Olson

Partner & President, Chief Client & Strategy Officer

TJ Rhine

TJ Rhine

Partner, Co-Founder, Chief Creative Officer

Matt Jenkins

Matt Jenkins

Chief Content Officer

Pete Burridge

Pete Burridge

Partner, Founder, Chief Executive Officer

WHAT

Is true inside is what people feel outside.

Strategy does is filter, not document.

Positioning benefits from is sacrifice.

Creative does is sharpen, not soften.

Content does is make future work smarter.

The Family of Companies

Greenhouse Partners was the first in our family of companies. Today, that family spans a range of industries and purposes—a testament to our ability to turn vision into reality. As the official agency of record for each sister company, we’ve walked in both shoes: client and agency. We don’t just talk the talk—we’ve built the brands and businesses ourselves.

Founded in 2005, Greenhouse is a nonprofit that empowers extraordinary but under-resourced college students to become the next generation of community leaders. Through education, support, and a powerful community model, the program is driving long-term, scalable impact across families, neighborhoods, and global communities.

The18 is the largest soccer only media brand based in the U.S., delivering news, entertainment, and lifestyle content to over 100 million soccer fans. Launched by Greenhouse to tap into the sport’s fast-growing cultural influence, The18 has become a go-to destination for young, highly engaged fans—and the brands that want to reach them.

Baja Mexico’s original craft brewery, Baja Brewing Company has grown from a single brewpub to a beloved brand with three locations in Los Cabos and distribution across Mexico and the U.S. As a founding partner, Greenhouse helped bring its flagship beer, Cabotella, to life—from brand identity to packaging to go-to-market strategy.