SCORING WITH FANS

Neymar Jr., global soccer star and one of the most recognizable athletes in the world, needed help launching his comic franchise. We worked with our sister company, The18, to develop a global content strategy, marketing and PR plan for Neymar Jr. Comics and then manage content development, digital marketing and audience growth efforts. With zero brand awareness initially, we combined our digital and social expertise, content creation chops and love of the game to roll out the brand in multiple languages across three different continents.

Within the first six months, we helped Neymar Jr. Comics drive 40 million impressions and grow an owned audience of more than 500K subscribers and followers – and we’re still going strong, with a monthly audience growth rate of 110%.

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