Family of Companies

Since Greenhouse Partners was founded, our vision has always included the creation of a family of companies who leverage the combined creative and strategic talents of our team of smart, hardworking, innovative, entrepreneurial people.

By design, Greenhouse Partners was the first of this family, and our Whole Brand model makes the firm an ideal training ground for employees to become brand builders, problem solvers, innovators, and leaders.

In return, Greenhouse Partners benefits from deep community and philanthropic involvement, to content creation and data and social media expertise to enhanced innovation techniques, and overall cultural vibrancy.

Greenhouse Scholars

Greenhouse Scholars was started in 2005 with a vision to create a community of leaders who will evolve the communities of the world. We believe that education, particularly the education of the cadres of potential leaders being left behind by their circumstances, is the single most powerful way to affect major issues across communities and to scale impact.

Greenhouse Scholars identifies this new generation of community leaders through taking extraordinary but under-resourced college students, and inspiring, supporting, and driving them to change the trajectory of their families, their communities, and broader global communities – forever.

We are, they are, catalysts for lasting change.

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The18

In soccer, inside the 18-yard box is where the action happens. The18.com is where the soccer action happens online.

The18 is the largest soccer-only media property based in the United States. We deliver the most engaging news, entertainment and lifestyle content to the 100 million soccer fans in the U.S. and countless more across the globe. We know the lifestyle and culture of the sport. We speak the language. Young fans love our brand.

The founders of Greenhouse Partners launched The18 after recognizing an opportunity to win with this growing base of young fans – and to help brand partners engage them through immersive, content-driven experiences. Today, our brand ranks #1 when it comes to soccer content and we have one of the most highly engaged audiences in all of media.

 

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Baja Brewing Company

Greenhouse Partners is a founding member of The Baja Brewing Company, Baja Mexico’s original microbrewery. To help launch its flagship brand, Cabotella, we partnered with company founder and brewmaster, Jordan Gardenhire, to develop brand positioning, brand identity, and brand personality. We have been intimately involved with setting communications strategies, designing packaging, point of sale, advertising, digital communications, and sales support efforts for Cabotella’s launch in the United States.

The Baja Brewing company is Baja Mexico’s original microbrewery. The company has three brewpubs in Los Cabos, Mexico, where it brews and serves a variety of styles of craft beer and serves distinctive pub-inspired food. The company’s flagship brand, Cabotella, is distributed throughout Mexico and in many of the United States.

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Greenhouse Ideas

Greenhouse Ideas is an internal incubator for new business ideas. The organization explores demographic and psychographic trends, category and competitive dynamics, and other factors to identify opportunities where our Whole Brand approach can make a meaningful difference in the category. Identified business opportunities are explored in depth by the internal team, identifying an immediate and long-term path to success – including whether new businesses will be part of the Greenhouse Family of Companies or brought to market in a different way.

The facts

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