BREWING SUCCESS

Baja Brewing Company, in Los Cabos, Mexico, has a dream of becoming the next big thing in Mexican beer in the U.S. We worked with them to craft their corporate brand and develop an innovative and differentiated platform for the  flagship beer, Cabotella by leading all integrated marketing services, from research and strategy to on- and off-premise promotions, print advertising, POS, merchandise, website, sales support, and the strategy and content creation for a robust social media presence.

The Cabotella brand has experienced tremendous success in the last twelve years, at home in Mexico as well as the United States. They successfully launched in California in early 2014, and are now distributed in various parts of the U.S..