ELEVATED CREATIVE FOR AN ELEVATED COMMUNITY
Rough Hollow is an upscale residential community from parent company Crescent Communities that resides on Lake Travis in Austin, TX. They approached us to come up with a creative concept for this flagship community. We focused on the idea that, when you live on a lake, your life is different than when you live elsewhere, which came to life through the concept of “Life on the Lake”, where living is a special existence.
We were able to elevate the community visually as well as through copy that allowed potential residents to truly feel what it was like to live on a lake. To this day, Rough Hollow remains one of the most sought after communities in Texas’ famed hill country.