strategy

Media Companies Are Adapting To A New Reality. Here’s What You Can Learn From Them When Creating Your Content.

All businesses—from startups to one of the most famous media organizations in the world—are adjusting to the new world of media consumption There have been countless articles, speeches, seminars and webinars about the changing dynamics of how Americans consume media and content. And with these have come many proclamations about how brands and organizations should…

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A High Level Introduction to Flat Structure

Since our founding in 2001, we have believed that formal hierarchy creates barriers to excellence – both for our clients and for our internal culture. Although title is only one marker of hierarchy, it is indicative that while traditional advertising agencies are a forest of titles and acronyms, Greenhouse Partners employees have always had one of…

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Money Talk: Why a Strong Brand Matters for Fundraising, Valuation, and Startup Success

Startups face numerous barriers to success, especially as the landscape of new companies looking for funding continues to get more crowded and capital markets tighten up. Not only does your startup need to stand out from the competition and focus on market growth, but you also need to simultaneously secure the funding to turn your…

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5 Design Tips to Keep Visitors on Your Website

With approximately 1 billion websites across the World Wide Web begging for our time and, more importantly, our engagement, we immediately and often subconsciously make decisions on how much to invest into a website when we first come across it. These decisions can be based on content, design, and usability. A survey by Adobe found…

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New Kids in Town: Reaching Beyond Millennials

Tired of hearing about Millennials? You’re not alone. 53% of Americans agree with you, according to a recent study by Mintel. In fact, even Millennials are sick of hearing about themselves. We’ve been hearing about this generation for so long, that many don’t realize they’ve grown up and right out of the coveted 18-21 year…

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On Brand

We are in the midst of a dramatic evolution to the way people and brands interact with each other. Historically, brands held the information advantage over their stakeholders – the brands were controllers of the message. Sure, consistently making lousy products would eventually take its toll. However, most people’s perceptions of a brand were based…

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Brand Philosophy

Brands are complex. They are fluid – made up of words, images, ideas, actions, experiences, and emotions. They are personal – uniquely defined by each person who comes in contact with it – both internally and externally. They evolve constantly, impacted by each and every interaction. All of the impressions that are communicated across these…

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