research

Media Companies Are Adapting To A New Reality. Here’s What You Can Learn From Them When Creating Your Content.

All businesses—from startups to one of the most famous media organizations in the world—are adjusting to the new world of media consumption There have been countless articles, speeches, seminars and webinars about the changing dynamics of how Americans consume media and content. And with these have come many proclamations about how brands and organizations should…

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Money Talk: Why a Strong Brand Matters for Fundraising, Valuation, and Startup Success

Startups face numerous barriers to success, especially as the landscape of new companies looking for funding continues to get more crowded and capital markets tighten up. Not only does your startup need to stand out from the competition and focus on market growth, but you also need to simultaneously secure the funding to turn your…

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New Kids in Town: Reaching Beyond Millennials

Tired of hearing about Millennials? You’re not alone. 53% of Americans agree with you, according to a recent study by Mintel. In fact, even Millennials are sick of hearing about themselves. We’ve been hearing about this generation for so long, that many don’t realize they’ve grown up and right out of the coveted 18-21 year…

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