integrated strategy

Media Companies Are Adapting To A New Reality. Here’s What You Can Learn From Them When Creating Your Content.

All businesses—from startups to one of the most famous media organizations in the world—are adjusting to the new world of media consumption There have been countless articles, speeches, seminars and webinars about the changing dynamics of how Americans consume media and content. And with these have come many proclamations about how brands and organizations should…

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Why PR Should Be Integrated with Your Marketing Plan

You’ve done the research, developed the strategy, fine-tuned the messaging and created the campaign. But with months of work under your belt, it’s important to include a crucial component supporting your brand: an integrated public relations effort. Why so many talented marketing and advertising professionals continue to leave PR on the sidelines in their brand-building…

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