innovation

Money Talk: Why a Strong Brand Matters for Fundraising, Valuation, and Startup Success

Startups face numerous barriers to success, especially as the landscape of new companies looking for funding continues to get more crowded and capital markets tighten up. Not only does your startup need to stand out from the competition and focus on market growth, but you also need to simultaneously secure the funding to turn your…

Tags: , , , ,


5 Design Tips to Keep Visitors on Your Website

With approximately 1 billion websites across the World Wide Web begging for our time and, more importantly, our engagement, we immediately and often subconsciously make decisions on how much to invest into a website when we first come across it. These decisions can be based on content, design, and usability. A survey by Adobe found…

Tags: , , , , ,


New Kids in Town: Reaching Beyond Millennials

Tired of hearing about Millennials? You’re not alone. 53% of Americans agree with you, according to a recent study by Mintel. In fact, even Millennials are sick of hearing about themselves. We’ve been hearing about this generation for so long, that many don’t realize they’ve grown up and right out of the coveted 18-21 year…

Tags: , , , , ,


On Innovation

“If you’re not moving forward, you’re moving backward.” We have all heard it. Most believe it. Some embrace it. And a few are “all in.” In products and services businesses, B-to-B and B-to-C, large public companies and small private companies, innovation is the most important indicator of brand and company longevity. It is absolutely essential…

Tags:


Amber Hickory to Instruct University of Colorado MBA Course

Leeds School of Business alum, Hickory teaches the MBA-level New Product Development class  Boulder, Colo. – August 1, 2014 – Change or die, right? For most brands and organizations, this means a committed, persistent, deep focus on product innovation. Amber Hickory, president, Greenhouse Partners, a brand firm with expertise in building dozens of startup companies and…

Tags: ,