Leeds School of Business alum, Hickory teaches the MBA-level New Product Development class
Boulder, Colo. – August 1, 2014 – Change or die, right? For most brands and organizations, this means a committed, persistent, deep focus on product innovation. Amber Hickory, president, Greenhouse Partners, a brand firm with expertise in building dozens of startup companies and working with high-profile national and international brands, was selected to lead the New Product Development class for MBA students at the University of Colorado (CU), Boulder’s Leeds School of Business starting August 26 through December 2, 2014.
“We’re always seeking innovative thinkers to serve as catalysts for enhanced student innovation and leadership,” said Rich Wobbekind, the University of Colorado Boulder, Leeds School of Business. “Amber earned her MBA at CU and is a successful local business executive. We appreciate that she’s giving back to other students by offering experiential learning opportunities for their career success in this 21st century competitive and global business environment.”
Hickory’s class is designed to prepare students for the real world of new product development – across small and large organizations, applied to both business-to-business (B-to-B) and business-to-consumer (B-to-C) environments, and across diverse target audiences and industries. Discussions and course-work focus on how brand managers can increase their chances of product success – from launch to category leadership in the coming years.
“I appreciate being back on campus and spending time with the business leaders of tomorrow,” said CU Instructor Amber Hickory. ” With the fast-moving, dynamic nature of brands today, companies and brand managers need to set themselves up for long-term success. I am looking forward to our discussions – especially seeing the new product ideas that are created over these next few months.”
About Greenhouse Partners
Greenhouse Partners is a professional services firm with five integrated core competencies: Greater Purpose and Culture; Research, Insights and Brand Strategy; Core Creative; Stakeholder Experience; and Innovation.
Over Greenhouse Partners’ 14-year history, the organization has been a part of launching over 50 products and brands. Greenhouse Partners has high profile, national and international clients across multiple industries, including consumer packaged goods, financial services, real estate, and education.
Other brands within the Greenhouse family of companies are: Greenhouse Scholars, a non-profit organization that is leveling the playing field for high-performing, low-income young people and low-income communities; Greenhouse Ideas, an incubator for brand-centric business ideas; and The18.com, a new online soccer destination created to change the way mainstream soccer fans engage with the sport.
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