By Lisa Alcorn, Nick Herff, and Shawn Malayter

Your business has just launched a multi-pronged marketing campaign: backed by thorough research, aimed at the right verticals and tested and refined, it’s a sure-fire winner. But have you forgotten to include a key element? If an integrated Public Relations (PR) effort isn’t part of the plan, there’s a good chance you have.

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This is a contributed article by the Greenhouse Partners public relations team.

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